Is Registering Your Brand on Amazon Worth the Cost? Here's What You Need to Know!

May 12, 2023

Amazon hijacking is a snapshot of the highs and lows of doing business on the largest e-commerce platform- Amazon. But will Amazon Brand Registry help to protect your listing from these hijackers? Let’s find out!

Amazon has had to face a unique set of challenges in managing its shopping platform. One of the biggest hurdles has been dealing with the sheer enormity of its product catalog. With millions of products on offer, ensuring that each item is accurately listed, priced, and presented in a manner that is easily searchable and discoverable is no small feat.

Second, Amazon's open-door policy has led to an influx of hundreds of thousands of sellers from all corners of the globe, each vying for a share of the marketplace. This has resulted in increased competition and a greater need for Amazon to ensure that all sellers are held to the same standards when it comes to product quality, pricing, and customer service.

As a result Amazon found it difficult to manage both the challenges, which has resulted in Amazon Listing Hijacking.


Amazon Brand Registry – A Solution Introduced by Amazon

Amazon Brand Registry is an exclusive program that validates your brand and offers numerous advantages over non-registered brands like

  • Assistance with trademarks, 
  • Authority over your listing content, 
  • The capability to oversee your brand's presence on Amazon
  • Assistance with rectifying and elevating inaccurate listing contributions and variations.

To enroll in the Brand Registry program, it is mandatory for your product to have a registered trademark. This means that in the United States, you must have obtained a trademark registration with the United States Patent and Trademark Office.


Does Amazon Brand Registry Really Help to Remove Hijackers?

Indeed, the question arises as to whether Amazon Brand Registry can truly aid in removing hijackers. However, the answer is no. When Amazon’s own products are getting hijacked by imposter sellers, how can it ensure safety for your Listings?

Moreover, failing to meet Amazon's high bar for customer experience and receiving multiple complaints regarding your product quality can lead to the permanent removal of your listing from the platform.

All this happens because of hijacking, some random person can just hop onto your listing, post fake reviews and sell counterfeit goods on your behalf. You can stop this using the Amazon brand registry program but there is no guarantee, also you will require registered trademark.


What Can You Do If You Don’t Have Trademark?

If you don't have a trademark, you can still take action to remove Amazon hijackers. One option is to submit a cease and desist letter to the hijacker, demanding that they stop selling counterfeit products on your listing. 

Additionally, you can report the hijacker to Amazon by using their "Report a Violation" tool or by opening a case with Amazon Seller Support. Amazon may ask for evidence that you are the rightful owner of the listing, such as invoices or product photos, so be prepared to provide this information.

Last but certainly not least is contacting the team atNaw Protect! All that is required is sharing some of the basic information likeASIN (Amazon Standard Identification Number) and the team will rectify the hijacker issue.

Why waste your time and money on contacting hijackers when our team provides a 100% money-back guarantee service for Amazon hijacker removal? Visit our website today to take advantage of our service.


Wrapping Up

Amazon sellers can fall victim to hijackers at any given moment. It's crucial to stay vigilant and take appropriate measures to safeguard your account from such incidents.

In conclusion, Naw Protect is a reliable and efficient Amazon hijacker removal company that provides exceptional services to help sellers protect their Amazon accounts from fraudulent activities. With our team of experts and 100% money-back guarantee, sellers can rest assured that their listings are in good hands. Don't let hijackers ruin your business, visit Naw Protect today and experience peace of mind knowing that your Amazon account is safe and secure.